Effective Date: 28 January 2025

1. Introduction

This Privacy Policy applies to all games, websites, and related services (collectively, the "Services") provided by Playabit Ltd. Your continued use of the Services after the effective date will be subject to this Privacy Policy.

We are committed to protecting your personal data and being transparent about how we collect and use it. Please read the following to learn more about our data practices.

2. Data Controller

For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Playabit Ltd is the data controller responsible for your personal data.

If you have any questions or concerns about this Privacy Policy, including those related to exercising any of your rights, please contact us at the email address above.

3. What Personal Data We Collect

We may collect and process the following categories of personal data:

A. Data You Provide

• Contact information (such as name, nickname, or email address if you contact our support team)
• Messages and communications you send to us (such as support tickets, chat messages, or feedback)
• Any other information you choose to provide to us

B. Data We Collect Automatically

• A unique player identifier we create when you use our Services
• Device information (such as device model, operating system, browser type, and language settings)
• IP address and unique device identifiers (such as device ID, advertising ID)
• Location data (country or region level) to place you on the appropriate leaderboard
• Game progress, account data, and in-game events
• Usage data and analytics (collected via Firebase Analytics)
• Purchase history and transaction details (if applicable)
• Data to detect and prevent fraud

4. How We Use Your Personal Data

We use your personal data for the following purposes:

Purpose	Lawful Basis
To provide our games and services to you, including enabling gameplay and processing purchases	Contract performance
To manage your account and provide customer support	Contract performance / Legitimate interest
To place you on the correct regional leaderboard	Legitimate interest
To analyse usage patterns and improve our games and services	Legitimate interest
To ensure security and prevent fraud or cheating	Legitimate interest
To send you service-related communications	Contract performance
To send you marketing communications (where you have opted in)	Consent
To comply with legal obligations	Legal obligation

5. Who We Share Your Data With

We may share your personal data with the following categories of recipients:

• Service providers: Third parties that help us operate our Services, including analytics providers (such as Google Firebase), cloud hosting providers, payment processors, and customer support platforms.
• Professional advisers: Lawyers, accountants, auditors, and insurers where necessary.
• Law enforcement and regulators: Where required by law or to protect our legal rights.
• Business transfers: In connection with any merger, acquisition, or sale of assets, your data may be transferred to the relevant third party.

We ensure that any third parties we share data with are contractually obligated to protect your personal data and comply with applicable data protection laws.

6. International Data Transfers

Your personal data may be transferred to and processed in countries outside the United Kingdom. Where we transfer data outside the UK, we ensure appropriate safeguards are in place, such as:

• Transfers to countries with adequate data protection laws as recognised by the UK
• Standard contractual clauses approved by the UK Information Commissioner's Office
• Other lawful transfer mechanisms

You may contact us to request more information about the safeguards we have in place.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

• For as long as you use our Services
• As required to comply with legal obligations
• As necessary to resolve disputes and enforce our agreements

When your data is no longer needed, we will securely delete or anonymise it.

8. Your Rights

Under UK data protection law, you have the following rights:

• Right of access: You can request a copy of the personal data we hold about you.
• Right to rectification: You can ask us to correct inaccurate or incomplete data.
• Right to erasure: You can ask us to delete your personal data in certain circumstances.
• Right to restriction: You can ask us to limit how we use your data.
• Right to data portability: You can request your data in a structured, machine-readable format.
• Right to object: You can object to our processing of your data based on legitimate interests or for direct marketing.
• Right to withdraw consent: Where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at support@playabit.com.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data protection rights have been violated. Visit ico.org.uk for more information.

9. Children's Privacy

Our Services are designed to be family-friendly. We do not knowingly collect personal data from children under the age of 13 without parental consent. If you believe we have collected data from a child under 13 without appropriate consent, please contact us immediately and we will take steps to delete such information.

We encourage parents and guardians to monitor their children's online activities and to help enforce this Privacy Policy.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Third-Party Services

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party services you access.

We use the following third-party services:

• Firebase Analytics (Google): For analytics and event tracking. See Firebase Privacy Policy.

12. Future Features

We may introduce additional features such as chat messaging in the future. When we do, we will update this Privacy Policy to reflect any new data collection or processing activities. We encourage you to review this policy periodically.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. Your continued use of the Services after any changes indicates your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: